To imbue the dynamic movement of the KODO: “Soul of Motion” design language into every Mazda vehicle, artisans and craftsmen created automotive icons that meet extraordinary levels of aesthetic pleasure. Mazda’s chief clay modeler, Norio Terauchi, adopts a harmonious creative process using human touch to shape and develop the look of a vehicle during the clay modeling stages. While computers are invaluable tools, Norio explains that exceptional design is achieved through touch. And feeling. Allowing our visionaries to change the smallest crease or curve to deliver optimal proportions—and ultimately, a Mazda—is what it means to never stop challenging. It’s how we strive to craft cars that are not only works of art, but essentially make driving better.
Some automakers create paint colors and textures that compete with the form of their car. We take a completely different approach. One of our goals for the all-new CX-5 was to create a color that complemented every curve, resulting in a sense of movement. Even at a standstill. The new Soul Red Crystal Metallic paint does just that.